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Alakazam is the brain child of Will Sweeney and Ayako Terashima. The basis for London/Japan based brand is blending the borderlines of graphic design, musical production, toy design and streetwear. Inspirations come from mythological references, B-grade horror flicks, surrealism, punk and pop culture resulting in an imaginative take on the world of contemporary art today. Will Sweeney’s work may seem familiar as he has long standing relationships with Undercover’s Jun Takahashi, Silas, James Jarvis, and Susumu Mukai.
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