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This pioneering Lower East Side shop and brand started a trend when they opened in 1999 in New York with a gallery-like store. Merging retail with art, Alife made its store a center of attention through events like monthly art installations, product collaborations updating the wares of major brands like Levi's 501, Reebok and Adidas, and a collaborative book in conjunction with Deitch Projects. With it’s roots in Grafitti, Alife has emerged as one of the strongest brands to come out of New York ever.

ALIFE Registered Tee Charcoal/White ~~$50.00~~ $35.00	ALIFE O Hell Tee White ~~$50.00~~ $35.00	ALIFE Core Tee Blue ~~$50.00~~ $35.00	ALIFE Dept O Shit Pocket Tee Navy ~~$55.00~~ $38.50
ALIFE Chambray Button Down Indigo ~~$185.00~~ $129.50	ALIFE Bubble Raglan Crewneck Black ~~$120.00~~ $84.00	ALIFE Bubble Raglan Crewneck White/Charcoal ~~$120.00~~ $84.00	ALIFE A Love Life Zip Hoody Charcoal ~~$150.00~~ $105.00
ALIFE A Love Life Zip Hoody Heather Grey ~~$150.00~~ $105.00	ALIFE Shell Toe Nubuck Grey ~~$135.00~~ $81.00	ALIFE Everybody High Core Black ~~$155.00~~ $93.00	ALIFE Everybody Mono Quilt Grey ~~$155.00~~ $93.00
ALIFE Everybody Flood Leather Black ~~$200.00~~ $120.00	ALIFE Everybody Mono Hiker Black ~~$200.00~~ $120.00	ALIFE Everybody Mid Suede Black/Blue ~~$145.00~~ $87.00	ALIFE Everybody High Americas Cup Black ~~$155.00~~ $93.00

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